Product Executive / Product Manager (Anti-hypertensive, Nutraceutical)

IPCA Laboratories
  • Full Time

Website Ipca Ltd

Position: Product Executive / Product Manager

Segment: Anti -hypertensive, Nutraceutical

Location: Mumbai (Kandivli)

Experience : Min 2 years into Brand Management

Role of Executive:

  • Brand Management.
  • Identifying new avenues to develop brand portfolio.

Executive Key Responsibilities :

  • Designing product strategies and ensuring their timely execution.
  • New launch proposal to strengthen the portfolio.
  • Coordination with sales team to ensure strategy implementation.
  • Specifying market requirements for current & future products by conducting market research.
  • Planning and Design promotional material / tools to support the sales / marketing objectives with cost effectiveness.
  • Train, motivate and guide the field force to ensure the continuous growth of the brand.
  • New product identification and new launch.
  • Act as point of first reference for all product related enquiries.
  • Entry Barriers-To create entry barriers for the competition by innovating the product and packaging.

Functional Knowledge / Skills :


  • Product knowledge
  • Market dynamics & competitive behavior
  • Data analysis
  • Goal oriented


  • Managing brand expenses
  • Strategic and tactical implication for better performance
  • ROI strategy
  • Awareness of competitors & market trends
  • Active Listening

Key Competencies:

  • Excellent communicator
  • Should be able to work well with a wide range of people
  • Able to inspire others
  • Should be able to manage different projects
  • Should be energetic and passionate about work/product
  • Good presentation skills
  • Able to work well under pressure
  • Organized and methodical
  • Deadline-driven, creative


Ipca Laboratories Limited, Kandivali-
Ipca Laboratories Limited, Kandivali is an electrical/electronic manufacturing company based out of B/102, Sadanand Villa Co. Op. Hsc. Society, Near Shivaji Udyog Nagar, Gograss Wadi, Patharli Road, Dombivali (E),- 421401, Mumbai, Maharashtra, India.

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